When we talk about adding
value, we are talking about enhancing the original product by adding something
to the product so that there is a new use and new market for the product. When
this happens, the product becomes more valuable for both the consumer and
seller. For example, value can be added
to corn picked from the field by creating corn relish, canned or frozen corn,
shelled corn for animal feed or as an additive to livestock feed. This type of value
added is in the processing.
Value can also be added by
providing a service or experience to the product. This is often seen on farm
tours. The farmer plants acres in sunflowers and adds an experience, i.e. a
sunflower tour or a horticultural design class. In Caddo Parish the Sunflower
Trail & Festival is one such example. This trail spans a 30 mile stretch
though the farming communities of Dixie, Belcher and Gilliam. Acreage along the
road is planted in sunflowers and some farmers allow picking of sunflowers
during the festival.
That same sunflower field would
also be the perfect setting for a wedding. This could lead to photography and
catering opportunities. If a building structure is located on the property consider
offering an overnight accommodation to the bride and groom or rent it to
others.
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