Recent changes in the way people
travel can also benefit farmers. Reportedly, 30% of tourists say they “seek
knowledge” on vacations. These travelers would enjoy the experience of talking
with a farmer and better yet working alongside the farmer. They want to return
home and share with friends their experiences of plowing a field, harvesting a
crop or herding livestock. There is no need to create an experience, tourists
are quite happy to “experience” the everyday real life of a farmer or rancher.
Having guests share their experiences verbally with others is a great way to
market your business. Better yet, with
your permission, if they share via social media sites, your marketing potential
increases.
Charge for these experiences,
tourists are willing to pay for the added value. Daycares and summer programs for children are
constantly looking for summertime opportunities to add to their calendar of
events. Enjoying a day on the farm might be just the type of program to
encourage parents to sign up with a particular daycare.
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