Friday, July 22, 2011

Miss-Lou Regional Tourism Summit in Oak Grove, Aug. 9-11

Join us in Oak Grove to learn how to cluster agricultural, historical, culinary and nature-based events to increase tourism. Special guest Holly Beaumier from Florence, S.C. will be the first speaker on August 9th. She will introduce the idea that all destinations need to be connected to their region and a regional brand should tie destinations together. “Florence sits at the junction of I-95 and offers lots of overnight lodging, but depends on the rest of the region for reasons to stay more than one day,” said Beaumier. That prompted Beaumier and other tourism professionals in the region to seek assistance in mapping their assets. During her presentation she will share success stories on how they created a cluster and branded the region.

The summit is $150 or $75 for one day. Click here for registration.

No comments: