Tuesday, November 13, 2012

Louisiana Sweet Potatoes Showcased on Delivery Trucks

Talk about creative advertising, the Louisiana Sweet Potato Commission is displaying their product on delivery trucks from November through March. the Louisiana Sweet Potato Commission’s logo and products, along with the “Be Loyal, Buy Local” tagline and the Commission website can all be found on the side panels. These trucks will travel to grocery stores located in New Orleans, Baton Rouge, Shreveport, Monroe, Alexandria, Lafayette and Lake Charles, with deliveries being made in front of stores, rather than at loading docks located in the back in order to ensure ultimate point of purchase visibility. For more information regarding Louisiana sweet potatoes, as well as for delicious sweet potato recipes, visit the Louisiana Sweet Potato Commission’s website at www.sweetpotato.org. Perhaps other growers should consider similar strategies.

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