Friday, November 9, 2012
Why Do People Travel to Farms?
If you own or operate an agritourism venture, you should understand what motivates travelers. According to research by Shaw and Williams (1994) people are motivated to travel for the following reasons: • Enhanced kinship relations • Escaping • Resting and relaxing • Improving health and well-being • Celebrating a special occasion To learn more read: "Agritourism: An Economic Opportunity for Illinois" by Bruce E. Wicks and Christopher D. Merrett included in the Rural Research Report published by the Illinois Institute of Rural Affairs.
Posted by Dora Ann Hatch at 1:13 PM