Ted Eubanks, one of the keynotes for the recently held National Extension Tourism Conference, encouraged people to tell stories about a destination. He said that people will travel for the story. He encouraged use of travel stories to foster, shape and direct tourism information.
He suggested determining what is important where you live by asking yourself the following questions. Is it placed well? Is it real? Does it benefit locals? Is it intriguing? Is it experiential rather than price driven? Is it sustainable? His complete presentation is available on his website under the National Extension Tourism article.
We have lots of stories in Louisiana about our people, food and places.